AST > PIO > Press Releases > Alaska State Troopers Recruitment Efforts Continue with New Logo, Slogan
August 22, 2018
DPS PR# 18-035

Alaska State Troopers Recruitment Efforts Continue with New Logo, Slogan

"Guardians of the 49th to debut newly wrapped cars, branding at Alaska State Fair

ANCHORAGE, Alaska – The Alaska State Troopers today unveiled a new logo and slogan as a part of ongoing efforts to increase recruitment and retention. The “Guardians of the 49th” branding includes two newly-wrapped police vehicles that will make their debut at the Troopers’ Alaska State Fair booth on Thursday.
 
“State Troopers are proud of the heritage of this organization, and the integrity and skills required to be a sworn officer in this institution,” Colonel Hans Brinke said. “The updated branding better reflects who we are, what we do, and emphasizes the pride and integrity of our sworn officers. We are Alaska State Troopers, Guardians of the 49th.”
 
The updated branding and logo are a part of AST’s ongoing work to increase recruitment of new Troopers. Those efforts have already shown promise, with the number of AST/AWT recruits to the fall session of the Alaska Law Enforcement Training (ALET) climbing to 22 from just nine in the spring session. A team of Troopers from all ranks of both Divisions provided feedback, insight, and opinions from the inception of the project back in February up through final design. The new design and associated contracting were funded through FY18 funds allocated within DPS to the Recruitment Office.
 
“Recruitment and retention remain a priority of the Department of Public Safety,” Commissioner Walt Monegan said. “The updated and refreshed branding will allow us to better reach new generations of Alaskans with the exciting opportunities of being a State Trooper.”

PDF Version